Services
I know how it feels to be under the pressure of the spotlight.
The gap between media jitters and killer stories? That’s my sweet spot for a reason.
Being in the media spotlight can be intimidating, even for experienced leaders. You need a strategy, the right key messages, a compelling story, and the confidence to speak to the media in a way that captures attention.
Media Training
What to expect
In this media training, we will spend more time developing messages and practicing than listening to me talk. You will develop the mindset, toolset and skillset to approach each media interview with confidence. It takes practice and focus, but you’ll end up with the media coverage you want. No more surprises or quotes taken out of context.
You can expect everything you need to nail that next media interview:
Foundational theory and the “rules” of the media game
Relevant content geared toward your industry
Message development exercises
Tips for overcoming nerves
Custom media or crisis scenarios
A guide to preparing for your interview
Realistic and recorded media interview simulations
Immediate feedback
In-depth analysis
Takeaway resources to use when you need them
Writing is like driving – everyone thinks they’re good at it. But good writing isn’t about you; it’s about your audience.
Business writing training
What to expect
Business writing training will challenge how you think about your written communications and show you how to level up. Not even generative AI can replace the human touch for creating meaningful, impactful content to resonate with your audience.
This training focuses on actually writing, not listening to me drone on about grammar and syntax. By the end of the custom course, you and your team will have the toolset to communicate more effectively.
You can expect:
Foundational theory based on your industry
Real-life examples
Fun writing exercises
Take-home tools and tips
Increased confidence to write effectively and persuasively
How do you know where your organization is going if the destination is unclear?
Communications strategy
What to expect
For any transformational change or communications challenge, you need a strategy to frame the journey; a plan to outline the steps; and the right communication tactics to get you there. Each organizational goal is different – a cookie-cutter strategy won’t work to get measurable business results.
Let’s chat if you want:
An in-depth analysis of your communications challenge
Connection with your stakeholders
A strategy to help you meet your goal and objectives
Expert guidance based on 25 years of experience
Message development
A custom tactical plan
